GRIZ Equipamentos
Brand System & Upgrade — 2026
A complete brand system for GRIZ Equipamentos — the CE-certified Portuguese manufacturer of tower-crane accessories. One language across product, social, and web.
GRIZ stands for engineered reliability. The wordmark is bold and condensed; the encircled Z is the signature — a lifting ring, a stamp of certification. Red for energy and safety, black for industrial strength.
Primary · on blackReversed · on red
Mono · on whiteCE-certified specialists in tower-crane accessories. Concrete buckets, crane forks, self-dumping skips — direct from the manufacturer in Porto.
Direct, technical, confident. Plain engineering language. We say what a product does and why it lasts — no fluff.
Made in Portugal. Built to European standard. At better cost — and delivered fast across the continent.
GRIZ Red leads. A deep neutral ramp carries the weight. Accents are reserved for data and status only — never decoration.
The one colour allowed to shout. Buttons, alerts and the circled Z — it stops the eye and signals every action.
AA ✓ on InkThe lift on hover and live states. Energy without introducing a new hue — the same red, brighter.
Interactive statesThe void everything sits on — deep, warm, near-black. It makes the red read as light.
Base surfaceHairlines, borders and the quiet structure between elements. Present, never decoration.
Borders & dividersMaximum legibility. Text and bright surfaces at the top of the ramp — clean, never pure #FFF.
AAA textA confident geometric display face for headlines and the wordmark; a neutral, highly legible sans for body and UI. JetBrains Mono for codes and specs.
A 4-point spacing scale, a soft radius family, and a restrained shadow system keep every layout consistent.
Buttons, inputs, chips, tabs, cards and alerts — all live, all on-brand. The same primitives power the market-intelligence dashboard.
A full-bleed hero, a clear feature grid, product cards driven by real SKUs, and a decisive call to action — the system in a live layout. The full immersive site is built and live.
View the live website ↗
CE-certified concrete buckets, crane forks and self-dumping skips — engineered in Portugal, delivered across Europe.
Built to European standard, at better cost.
A social system that looks engineered.
Bold red-and-black templates with strong imagery, a fixed grid, and a consistent corner mark. Status icons signal project stage at a glance.